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You’ve got your website with information on all your services and your coverage area. You’ve made your contact information easy to find. You’ve got an online scheduling program. You’ve even included a webform. What else could a potential customer want? Believe it or not, a good, old-fashion phone conversation. DIALING FOR DOLLARS…

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The director of marketing and public relations at Faux Effects International, Inc., and a decorative-finishes applicator for more than a decade, Rebecca Slaton can trace the rise of metallics back to the early 2000s. “Back then, it was all about old-world finishes,” she says. “People were really hungry for that earthy, sort…

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inPAINT magazine’s recent annual reader survey confirmed that finding qualified workers remains the greatest challenge for survey participants. Resonating as the top challenge with 54% of survey respondents, finding qualified workers was well ahead of time management (25%), finding new business (16%) and estimating (13%). The subject of finding and retaining quality…

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You think a lot about the tools and materials you need for your jobs—pressure washers, sprayers, brushes, paints, stains and specialty products. But what about the vehicle you drive to the jobsite? Obviously, a reliable truck or van is critical to ensure you get to work, but there’s more to it than…

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Exterior paint jobs need to be able to stand up to the elements—from bright sun to high humidity to freezing rain. And homeowners don’t want to have to repaint every few years, so a durable paint is a must. As a painter, you’re on the lookout for products that resist cracking, flaking…

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In the aftermath of a disaster, the need for quality contractors is high. But for inexperienced pros, the process of landing work can be confusing, if not impossible. Key to winning the work is knowing the basic ground rules. FIRST THINGS FIRST According to Carter Merkle, program manager of the Oklahoma Bid…

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