What both new and experienced home buyers want in renovations

inPAINT Aug-Sep 2017 Digital_Page_15_Image_0001

The recently published 2017 Houzz & Home survey offers overall good news for pros, and some very specific information that could be key to winning new work. According to Nino Sitchinava, principal economist at Houzz.com, “Over half of 100,000 homeowners surveyed by Houzz planned to continue or start renovations in 2017, and planned to spend an average of $27,300— a 4% … More

The impact of color on home sales

Using color to drive faster sales


When it comes to selling a home, first impressions matter. While the right color choices can have a potential buyer falling in love, a wrong color can leave them shaking their head and running for the door. According to Svenja Gudell, Zillow chief economist, “A fresh coat of paint is an easy and affordable way to improve a home’s appearance before listing. But if you want to … More

ASK A PRO: Q: What are some driving forces behind color choices for an architect?


A:  A lot of what drives color choice has to do with the type of project we’re working on. For example, we do a lot of work for K-12 schools and colleges. We’re often asked to paint using a school’s colors, so the project is personalized. In commercial settings, companies often want to use their logo colors. Also in those settings, as well senior living or memory care … More

Ask a Pro: Q: How do you handle yard work with regards to painting?

InPaint_MarApr2017_FINAL 21_correx_Page_12_Image_0001

A: Our contract reads as follows: Please have all trees, bushes, shrubs and flower beds trimmed back to a minimum of one foot from the house on all sides to allow for proper and safe access during prep and painting, and to ensure fresh paintwork is not damaged once completed. Please also remove lawn ornaments, planters, fountains, lights (where possible) that may be a hazard to … More

Reputation matters: making the most of your online image


If there’s anyone that understands the power of online reviews, it’s the folks at Yelp.com Emily Washcovick, a manager of local business outreach at Yelp.com, says that 78% of consumers turn to online review sites when choosing a local business. LOOK BEYOND THE STARS According to Washcovick, review sites have evolved dramatically over the past few years from being a … More

The Paint Store Experience. Big Boxes. Independent Stores. Manufacturer Stores.


It doesn’t matter if you’re painting a powder room or all 100 floors of a high-rise, no job gets started before the paint and supplies are purchased. And while most paint stores—brand manufacturers, independents, and big boxes—carry the basics, many pros prefer to give their business to just one type. Here’s a look at some of the reasons why: MANUFACTURED SOLUTIONS A … More

PRO PICKS: 5 pros on their favorite pressure washers

Series:Hispanic Male painter power washing an upscale home

Paint pros know the importance of a clean surface—and the value of a trusty pressure washer. Pressure washers come in handy for tasks like prepping decks, siding, and other large surfaces. Noticeable debris, dirt and stains wash away in no time. So we asked five pros to share their recommendations on these hard-working machines. 1 FROM OUR PRO: Craig Hardcastle, … More



You could be the most experienced painter and buy the very best paint and top-of-the-line brushes, rollers and sprayers—but if you aren’t working with a good surface, none of that matters. If you’re working with a large surface that must first be sanded, you’ll want a power sander that is up to the task. So we asked four pros for their … More

Where Customers Are Finding Contractors

Online resources make strides but word of mouth still wins out

When it comes to finding and selecting a contractor, today’s consumers have more places to turn for information and opinions than ever before. With the rising popularity and growing number of online service sites and apps, it’s natural to assume that digital-based sources would lead the charge. But you’d be wrong. THE POWER OF THE PERSONAL REFERRAL For the past nine … More


Innovations add interest and appeal


Depending upon your age, you may remember that in the ’70s and early ’80s, wallpapers featuring blue geese and lots of florals were the must-have in many homes. Then, in the late ’80s, pre-pasted wallpaper hit the market and homeowners slapped up even more paper and patterns. Fast-forward five or so years later when those same DIYers grew tired of their must-have motifs and … More