work-smart

Take the Long View

Plan now for the results and future you want later

work-smart

Many entrepreneurs start a business because they suffer from what author Michael Gerber terms in his book, The E Myth, as ‘entrepreneurial seizures,’ meaning they’re really good at what they do and think they could run their own business better than their boss—or they want the freedom of owning their own business. So you start a painting business and you go along for a few … More

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Q: How Does Offering Tiered Service Pricing Work for Your Business?

Paint roller in tray

A: First, in order to develop my system, I had to learn everything I could about estimating. It was important to pay attention to how many man-hours it took to complete the painting process. So I kept a log sheet for every job I’ve ever done: what I did, when I did it, how long it took. After a few years, I could look at a potential project and estimate that a high-quality … More

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Improving Workplace Safety

Technology is key to creating a safer work environment

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The U.S. Bureau of Labor Statistics reports that there were nearly three million nonfatal workplace injuries and illnesses reported in 2014. While this number is lower than previous years, the question that remains is: How many near misses in the workplace were not reported that could have resulted in an injury or fatality? WHEN WORKERS DON’T REPORT According to the … More

Where Customers Are Finding Contractors

Online resources make strides but word of mouth still wins out

When it comes to finding and selecting a contractor, today’s consumers have more places to turn for information and opinions than ever before. With the rising popularity and growing number of online service sites and apps, it’s natural to assume that digital-based sources would lead the charge. But you’d be wrong. THE POWER OF THE PERSONAL REFERRAL For the past nine … More

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5 Ways to Attract and Keep the Best Employees

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One of the biggest challenges painting companies face is attracting and keeping great talent. To solve hiring challenges, companies often focus on improving their hiring process by uncovering better places to find employees and promoting the company more effectively. Yet improving the hiring process is only part of the solution. That’s because today, demand for great … More

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WHY YOU SHOULD BE TRACKING YOUR DIGITAL MARKETING EFFORTS

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Tracking digital marketing campaigns— search engine optimization (SEO), pay per click (PPC), social media, email marketing, etc.—and truly understanding what type of return your web site provides is a subject most painters tend to gloss over, no pun intended. You might know how much it cost to build your web site, but can you answer the following questions? • How much … More

Solution Concept Human Resource on Blackboard

5 Secrets to Success as an HR Department of One

Solution Concept Human Resource on Blackboard

When I am traveling the country working with my clients and teaching classes on HR, I always get questions on what are the most important things to remember as an ‘HR Department of One.’ I relate to that feeling because I was in corporate America as a manager, and the organization that I worked with changed to what they called a ‘small-business concept.’ That meant we would … More

Signing Blue Tax Form

STRUCTURING YOUR COMPANY

LLC, S corp, C corp, partnership―what’s the best structure for your paint business?

Signing Blue Tax Form

Rodney Nash has been part of his family’s painting and contracting business, W.W. Nash & Sons, Inc., in Richmond, VA since 1963. His father started the original company in 1946 and, through the years, Nash has seen several family members come and go as partners in the enterprise. Today, at 74, the company VP is nearing retirement himself, and is now readying W.W. Nash’s … More

Trends

WALLCOVERINGS MAKING A COMEBACK

Innovations add interest and appeal

Trends

Depending upon your age, you may remember that in the ’70s and early ’80s, wallpapers featuring blue geese and lots of florals were the must-have in many homes. Then, in the late ’80s, pre-pasted wallpaper hit the market and homeowners slapped up even more paper and patterns. Fast-forward five or so years later when those same DIYers grew tired of their must-have motifs and … More

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Q: WHAT’S YOUR APPROACH TO GETTING WORK DURING THE OFF SEASON?

A: After almost 40 years in the business, we have a customer base of more than 4,000. That’s who I turn to for work in the non-summer months.

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From August through October I let people know about our winterize and cleanup specials: I offer caulking around windows and doors; also, pressure washing the house, which includes washing the roof and chimney. For an upcharge, we’ll pressure wash the sidewalk, clean gutters, cut back branches and pull dead tree limbs from roofs. We offer small carpentry repair; for example, … More