In late 2017, Sherwin-Williams launched a new online ordering program for professional customers. The e-commerce platform is accessible online through Sherwin-Williams PRO accounts or through the PRO app on iPhone and Android, and allows pros to order paint and supplies from their local store via their phone, tablet or computer at any…
MorePainting professionals hear about the importance of generating online leads, maintaining a social media presence, and staying on top of their company’s online reputation all the time. However, many struggle with their company story. Some may not be good writers, or maybe they just don’t know what to tout about their company….
MoreMost pros realize that warranties are a great way to demonstrate confidence in their service and differentiate them from competitors. But did you know that warranties can also lead to more future sales? After all, when you’re doing a warranty follow-up, you’re calling on one of your best prospects: a previous customer….
MoreEvery day, painting contractors ask me: “What’s the best way to market my painting business? Social media? Email marketing? Mail? Lead services? Canvassing?” Unfortunately, when it comes to marketing, painters always start the conversation with HOW and what medium they should use. Rarely, do they ask: “WHO should I focus my marketing…
MoreIn our Dec 2017/Jan 2018 issue of inPAINT magazine we featured the publication’s annual Product Guide focusing on coatings and applicators. CLICK ON IMAGE to access the 2018 Product Guide. The Guide is organized by product type rather than manufacturer and provides a digestible, at-a-glance overview of specific types of best-in-class coatings…
MoreWhether or not you work on paint projects that require LEED compliance, changes made last year by the U.S. Green Building Council (USGBC) could benefit your business when dealing with environmentally conscious customers. Previously, LEED credits were available for indoor paints and coatings applied on-site—with a goal of reducing concentrations of chemical…
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