When less is more

Experts talk economy coatings: when and where to use them―and why

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We all understand how critical it is to maintain your professional reputation, and using an economy coating might seem counter-productive to that objective. After all, explained Debbie Zimmer, director of the Paint Quality Institute (PQI), these are typically a lower-quality, inexpensive paint that doesn’t provide quite the performance or application benefits one might see … More

Equipment leasing 101: Important considerations

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Whether you’re a small residential contractor or a large commercial painting business, purchasing new equipment such as ladders, lifts, sprayers or compressors—or capital assets for your office including copiers, software, furniture and computers—can bring with it a confusing array of financing options … along with several potential pitfalls. The first choice you’ll need to … More

Inside the customer experience:

How you conduct yourself and your business matters

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A customer’s perception of how successful a project is among the most valuable feedback a painting professional can receive. The challenge for the paint pro can be deciphering the customer’s true opinion when there may have been a few minor concerns or issues on the job. To help paint pros understand the customer perspective, we interviewed managers and directors connected … More