Choosing colors that sell homes

Guiding your customers to make smart paint decisions

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Conventional wisdom says it’s “location, location, location” when you’re looking to buy a home. However, that statement might take on an entirely different hue when it comes to selling one. In a competitive housing market, it’s important to seize every advantage. Can exterior color make a difference? That is the million-dollar question. “True, location is an important … More

PRO PICKS: 5 pros on their favorite pressure washers

Series:Hispanic Male painter power washing an upscale home

Paint pros know the importance of a clean surface—and the value of a trusty pressure washer. Pressure washers come in handy for tasks like prepping decks, siding, and other large surfaces. Noticeable debris, dirt and stains wash away in no time. So we asked five pros to share their recommendations on these hard-working machines. 1 FROM OUR PRO: Craig Hardcastle, … More

Use cleanliness to close deals and find more work, one pro says


Bill Harrison, owner of A&S Painting, in Lansing, IL, has a unique perspective on closing out jobs. While some painting professionals have established checklists that demand a customer walk-through payment and numerous contract stipulations, Harrison, on the other hand, sees closing time as a paint pro’s chance to make one last good impression. And going above and beyond … More

5 social media tips for paint pros

Social media can bring valuable exposure to any paint pro, and also open communication lines to new and existing customers; however, it’s a powerful tool that can bring some headaches, too. If you’re relatively new to social media or have had a fledgling presence online that you’re looking to boost, keep these tips in mind. WHERE TO START If you are new to the game, start … More

Take the Long View

Plan now for the results and future you want later


Many entrepreneurs start a business because they suffer from what author Michael Gerber terms in his book, The E Myth, as ‘entrepreneurial seizures,’ meaning they’re really good at what they do and think they could run their own business better than their boss—or they want the freedom of owning their own business. So you start a painting business and you go along for a few … More



You could be the most experienced painter and buy the very best paint and top-of-the-line brushes, rollers and sprayers—but if you aren’t working with a good surface, none of that matters. If you’re working with a large surface that must first be sanded, you’ll want a power sander that is up to the task. So we asked four pros for their … More

Paint Essentials: Why Pros in the Know Choose Premium

Consistency, coverage, and long-term durability are key


Glenn Targac doesn’t believe in shortcuts or giving customers an inferior product. Owner of San Antonio-based Fix Your Home— a remodeling, repair and home-solutions business Targac is all about quality and transparency with his customers. And using a premium coating is Job #1. “My goal is always to educate the customer to use the highest-quality paint their budget will … More

Color sells! Help your customers pick the right color to sell their home


Just when Genesis Macedo thinks he’s seen it all, someone surprises him. Macedo, owner of New York-based Genesis Pro Painting & Restoration, has had some interesting requests in the 16 years he’s been in the painting business, but some are more memorable than others. “I think the wildest room we ever painted was high-gloss fire-truck red,” Macedo said. “The customer … More

Hire right to grow your business


Most pros agree that, at some point, in order to grow their business, it’s time to get ‘out of the bucket.’ Delegating responsibilities can be difficult for anyone, but if done right, it allows a pro to focus on finding new work and building new relationships, instead of tending to daily details. The payoff can be huge, and there are more than a few examples of pros who let go … More

Improving Workplace Safety

Technology is key to creating a safer work environment


The U.S. Bureau of Labor Statistics reports that there were nearly three million nonfatal workplace injuries and illnesses reported in 2014. While this number is lower than previous years, the question that remains is: How many near misses in the workplace were not reported that could have resulted in an injury or fatality? WHEN WORKERS DON’T REPORT According to the … More