The impact of color on home sales

Using color to drive faster sales


When it comes to selling a home, first impressions matter. While the right color choices can have a potential buyer falling in love, a wrong color can leave them shaking their head and running for the door. According to Svenja Gudell, Zillow chief economist, “A fresh coat of paint is an easy and affordable way to improve a home’s appearance before listing. But if you want to … More

Sprayer training

Saves business owners time & money in the long haul


As a painting business grows, it’s natural for an owner to be less involved with crews. From a business operations standpoint, that’s a good thing. An owner’s time is limited and, to maintain growth, he or she must focus on ways to build revenue instead of tending to day-to-day job details. While a company grows, however, materials and application methods may shift for those … More

Finding and fixing bottlenecks in your business

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As entrepreneurs, we face challenges daily, from sales to marketing, cash flow to personnel management—and many other things. With so many details to tend to, it’s easy to overlook business bottlenecks … those areas where our company backs up, and even stops, choking off our enterprise from profit and success. With a bottleneck, a steadily flowing business hits a trouble … More

When it comes to exteriors, black is back

Luxury New England House, Chatham, Cape Cod, Massachusetts. Blue sky.

For your residential customers considering a bold move on their exterior, there’s one trending color they may not have been considering: black Black is making a splash in outdoor surfaces, says Dee Schlotter, senior color marketing manager with PPG Paints. In fact, PPG just named Black Flame—black imbued with undertones of indigo—its color of the year for 2018. “Black … More

Abrasives technology: extraction tools, plus key to dust control

When it comes to sanding, dust control is king. While vacuum systems for power sanders are a key part in keeping dust at bay, abrasives manufacturers also say an abrasive’s surface design and materials are big reasons for keeping dust to a minimum. That’s not to downplay the importance of HEPA-certified dust extractors or negative-air machines. But those devices also get … More

Study reveals pros with color expertise are in demand

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Do you know which interior colors millennials and baby boomers prefer? Are you aware of your region’s color preferences? If not, you may want to brush up on your color expertise. Why? Because nearly three in five Americans plan to paint an area of their home in the next 12 months and four in five say they would hire a professional to do it—and they’d like some help from a pro … More

3 Steps to financial freedom in your painting business


Running your own painting business is an excellent way to build personal wealth, and with the right amount of wealth accumulation, you’ll be able to acquire financial freedom so that you no longer need to actively work for money. But you need a strategy in order to build this wealth. Here is a three-step approach to help painting business owners reach financial freedom: 1: … More

ASK A PRO: Q: What are some driving forces behind color choices for an architect?


A:  A lot of what drives color choice has to do with the type of project we’re working on. For example, we do a lot of work for K-12 schools and colleges. We’re often asked to paint using a school’s colors, so the project is personalized. In commercial settings, companies often want to use their logo colors. Also in those settings, as well senior living or memory care … More

Ask a Pro: Q: How do you handle yard work with regards to painting?

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A: Our contract reads as follows: Please have all trees, bushes, shrubs and flower beds trimmed back to a minimum of one foot from the house on all sides to allow for proper and safe access during prep and painting, and to ensure fresh paintwork is not damaged once completed. Please also remove lawn ornaments, planters, fountains, lights (where possible) that may be a hazard to … More