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“They can have any color they want, so long as it’s black.” That famous quote, attributed to Henry Ford, reveals just how much times have changed when it comes to color. Today’s color choices, be it cars, iPhones or even hair, are much more subjective—but only to a point. In fact, there’s…


It makes a paint contractor look bad. A customer calls for a quote, but when the estimator goes out to assess the job, what the customer thought was a small touch-up is really so much more. The hard upsell looks bad in any line of work, but unfortunately, even the most honest…


Even before we humans had words, we had pictures. And it seems our attachment to them hasn’t diminished much over the many, many years. As it turns out, our brains are visually wired to receive and process information. In fact, 50% of our brain is involved in visual processing and 70% of…


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