What’s new (and improved) in coatings

by Jake Poinier


PPG Paints TIMELESS Exterior Paint and Primer in one incorporates the company’s coatings innovation and expertise from outside the residential and commercial painting industry—for the first time, using additives from its coatings for the automotive industry in an exterior architectural paint. With automotive-grade UV-Protect Technology, painters get one-coat coverage in 1,000 colors and the best resistance to extreme weather (when tinted to PPG’s specifications). This technology helps the exterior resist color fade and retain gloss, while also providing protection for the surface— including exceptional resistance to chipping, flaking and cracking as well as mold, mildew, and algae on the dry paint film. The 100% acrylic latex high-build formula hides minor surface imperfections and can be applied in weather conditions as cold as 35º F. Use it on a variety of exterior surfaces including wood, concrete, masonry, fiber cement, stucco and brick siding, windows, doors and trim.

January marked the introduction of an ultra-premium, ultra-low VOC, 100% acrylic exterior paint line by Dunn-Edwards—improved-performance EVERSHIELD. Formulated to meet the stringent requirements of high-end new and repaint residential and commercial projects for which superior performance and application properties—as well as management and/or board member approval—

are needed, this advanced paint system includes a full prime-then-finish coat, created in response to competing ultra-premium, self-priming products. The company says the product line provides superior defense against UV color fade, mildew, efflorescence, water intrusion, and film failure (grain-cracking, peeling, blistering)—while advanced technology and premium ingredients provide unparalleled, long-lasting results. “Improved-performance EVERSHIELD is our best exterior paint line,” says John Kim, Dunn-Edwards product manager. “Our customers expect outstanding application properties, and excellent durability and finish for their most high-profile projects. This product delivers on each one.” It is available in tint bases that allow the product to be mixed into light, medium and dark colors, and in six gloss levels.

Sherwin-Williams Loxon Self-Cleaning Acrylic Coating is a new product engineered to keep property exteriors looking fresh and attractive with a formula that sheds dirt when it’s hit with water from rain or a garden hose. With excellent weathering protection, this breathable paint reduces potential for coating failure, and dries to a flat sheen that is tintable in a wide range of colors. The high-performance coating helps to avoid costly repaints and extensive cleaning, while meeting the most stringent VOC regulations. Plus, this coating can be applied directly to fresh concrete that has cured at least seven days in temperatures as low as 35º F.


Benjamin Moore recently launched SCUFF-X Interior Latex Paint, the newest extension of the company’s Ultra Spec line of products. The manufacturer describes this as the first scuff-resistant paint on the market, engineered specifically to resist scuff marks in the most demanding high-traffic, commercial environments. The coating features a proprietary technology in a latex formula that delivers superior scuff resistance without the strong odor, pre-mixing, short pot life, and application difficulties associated with high-performance, two-component paints. This cutting-edge formulation enables the coating to be low VOC, and qualify for LEED v4 and CHPS low-emitting credits. The technology used in this product helps prevent scuffing before it happens, and the proprietary properties minimize repainting, retouching and cleaning—while offering easy application, low odor, and a quick dry time for minimal disruption on the jobsite.

Benjamin Moore also launched CENTURY, formulated specifically for high-end designers who want to transform rooms with deep, rich color experiences. The convergence of science and craftsmanship in this formula produced the industry’s first-ever Soft Touch Matte Finish to enrich a curated collection of 75 brand-new colors. The company says the formulation is so intricately balanced that the product is only made in small, premixed batches.

PPG Paints BUILDER PERFORMANCE Interior Latex Wall & Ceiling Paint is targeted at pro painters who work with volume homebuilders and commercial contractors and, therefore, require precise color-matching accuracy for routine touch-up jobs. Available in flat ready-mix colors and tinted bases, this is a high-quality interior wall and ceiling latex paint with low odor and application characteristics that make it user friendly to apply by spraying, brushing or rolling. The product provides a uniform flat finish to help hide tape joints and surface imperfections. Its excellent hide and touch-up properties result in an even uniformity and quality finished appearance. The new color palette includes a curated palette of 10 top PPG neutrals. “Whether it is months or years following an initial paint job, professionals can be assured that this new paint line removes any guesswork by providing the ability to color match previous paint jobs,” says Jenny Burroughs, PPG Paints senior product manager.

BEHR MARQUEE Interior Ceiling Flat Paint is the company’s most advanced ceiling paint and the newest product to join the interior line. The 100% acrylic, stain-blocking paint and primer guarantees* one-coat hide in more than 200 colors designated in the BEHR MARQUEE Interior One-Coat Color Collection, and offers a mildew-resistant finish, making it ideal for any room. This low-VOC ceiling paint is both spatter and drip resistant. (*For details and limitations, visit

Sherwin-Williams Emerald Urethane Trim Enamel, the newest member of the Emerald family, is a water-based enamel that is formulated for cabinet, door and trim projects where hardness, adhesion and durability are primary considerations. It delivers the look and feel of an oil-based enamel with the convenience of a water-based formula and can be re-coated in as little as four hours. This interior/exterior paint resists yellowing, has excellent block resistance, and maintains its color and sheen over time. It is available in satin, semi-gloss and gloss sheens and meets the most stringent VOC regulations.

Sherwin-Williams also updated the formulation of its Duration Home Interior Acrylic Latex paint and primer in one. New moisture-resistant technology provides enhanced protection in damp environments and defends against unsightly water spotting. Thanks to patented cross-linking technology, this exceptional coating allows a space to be returned to service in as little as two hours. The final finish resists stains, has excellent burnish resistance, and retains its color even after repeated washing. In addition to those features, antimicrobial properties inhibit the growth of mold and mildew on the paint film, making it ideal for bathrooms, kitchens, laundry rooms and other areas that are humid or exposed to water splashing. Available in all Sherwin- Williams colors and custom tints in flat, matte, satin and semi-gloss sheens.


In May 2018, BEHR PREMIUM Quick Dry Oil Base Wood Finish joined the company’s product line as its most advanced oil formula for decks, fences and siding. What makes this product different is that it enables you to complete projects—including cleaning, prepping and staining—all in one day. The unique wood finish, available in five colors, can be applied to damp wood (within 1–3 hours of rainfall, rinsing and removal of standing water). And this one-coat-coverage product dries dramatically faster than traditional oil wood finishes—in just 60 minutes.

PPG Paints BREAK-THROUGH! Interior/ Exterior water-borne acrylic is a versatile, ultra-durable paint, formulated to bond to some of the most difficult substrates that paint pros encounter including fiberglass, laminate and many plastics. The gloss finish offers fast drying and ensures outstanding early block resistance for increased productivity with less downtime. This product provides hardness similar to or better than standard alkyds with a low-VOC formula, but maintains flexibility to endure extreme bends and deformation without cracking and peeling, making it ideal for doors, windows, shelving, handrails, fixtures, trim, wood and concrete floors. The product has a quick dry time of 17–20 minutes to touch and two hours for recoat—a significant advantage when you need to keep a job moving.

Dunn-Edwards is in the process of introducing its new ENDURA Series, featuring two specialty coatings. ENDURACAT, introduced in late April, is an epoxy-fortified, ultra-low-VOC (<50 g/L), water-based, single-component, semi-gloss interior topcoat. Epoxy resin provides added durability, chemical resistance and adhesion. It can be used on properly prepared and primed interior metal, wood, drywall and masonry, and is ideal for use in environments where frequent cleaning, moisture or mildew conditions may exist or where extra durability and chemical resistance is required. Slated to launch before the summer, ENDURAPRIME Rust Preventative Acrylic Metal Primer is a high-performance, interior/exterior, ultra-low-VOC (<50 g/L), single-component, water-based acrylic metal primer. This fast-drying coating is ideal for use on interior or exterior ferrous metal—for example: structural steel, wrought iron, or metal gates and fences— offering superior corrosion resistance as well as early flash rust resistance.

Sherwin-Williams Extreme Cover Stain Blocking Paint & Primer in One features excellent blocking against common stains such as grease, grime, food and cigarette smoke. In addition to outstanding stain resistance, it reduces the need for priming in multifamily, commercial property management and residential repaint jobs—saving time and resources to keep costs down while keeping resident satisfaction up. This product meets the most stringent VOC regulations and is available in flat and eggshell sheens.

A second new specialty coating offering from Sherwin-Williams, Extreme Block Stain Blocking Primer/Sealer, incorporates a versatile indoor/outdoor formula that makes this product a powerful tool in blocking the toughest stains. It seals off stubborn stains from smoke, fire and nicotine and blocks tannin bleed from bare wood. This quick-dry alkyd coating can prime the surface and be top-coated in as little as two hours, helping painting contractors quickly restore properties to a fresh condition. It adheres to a variety of substrates including wood, drywall, masonry and properly prepared metal, and applies in a smooth, uniform manner.

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