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UNDERAPPRECIATED APPLICATORS

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Let’s face it: We’re all creatures of habit. It’s easy to find tools that you trust after years on the job, sometimes to the point that you ignore other options that might make jobs go easier or faster. inPAINT® asked four industry experts about the unsung heroes of the applicator world … read how they answered below. RUSS TAYLOR  l  The Wooster Brush … More

THINK OUTSIDE THE CUBE:

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The paint market offers many low- or zero-VOC coatings that are both durable and aesthetically pleasing for commercial environments. As a paint pro, you may be looked to for guidance on the best products, tints or color schemes for a space. In these situations, sometimes leaning on a familiar brand isn’t enough, particularly in office environments where, depending on the … More

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WHY YOU SHOULD BE TRACKING YOUR DIGITAL MARKETING EFFORTS

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Tracking digital marketing campaigns— search engine optimization (SEO), pay per click (PPC), social media, email marketing, etc.—and truly understanding what type of return your web site provides is a subject most painters tend to gloss over, no pun intended. You might know how much it cost to build your web site, but can you answer the following questions? • How much … More

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5 Secrets to Success as an HR Department of One

Solution Concept Human Resource on Blackboard

When I am traveling the country working with my clients and teaching classes on HR, I always get questions on what are the most important things to remember as an ‘HR Department of One.’ I relate to that feeling because I was in corporate America as a manager, and the organization that I worked with changed to what they called a ‘small-business concept.’ That meant we would … More