There are web sites, online ads, forums, and social media platforms. But you’d be hard-pressed to find one that’s as effective at driving the right customers to the right professional as Houzz. Launched in 2009, Houzz is now the leading platform for home remodeling and design, connecting more than 20 million unique…

Many professional painting contractors have already taken the step of developing relationships with remodeling companies, while others may be on the fence, wondering whether there are enough benefits to make the effort worthwhile. “When a project is brand new, there’s a degree of pride for everyone who has worked on it,” says…

We recently asked several industry experts to offer their advice regarding how pro painters can grow their business through diversification, including how to determine what services to add to their services menu, how to staff for new services without hurting their company’s core business, and how to integrate new services into current…

Walk into any office building … any hotel lobby, apartment complex, hospital, school or bank … and an impression is instantly formed. In most cases, that first impression is largely driven by the colors you see in the common areas, the walls, and the ceilings. Simple enough, right? Perhaps not. What the…

Homeowners have always had a love-hate relationship with siding. When first installed, it looks great; but in time, it can become dull, weathered or faded. A homeowner will often look to a paint professional for guidance in these situations. But with so many different types of siding materials marketed through the years—wood,…

Above all else, building an online presence takes two things: content and commitment. If you find those two words intimidating, take heart. There are tons of useful—and often free—tools available to help you on both fronts. Let’s start with content. CONTENT IS KING First and foremost, social media is social. There has…