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As the past president of the Springfield Area Human Resources Association in southwest Missouri, Parker McKenna fielded a lot of questions from small business owners. Getting it right legally and professionally when it came to hiring or firing employees was one of the big issues that came up. With more than a…

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SMALL-BUSINESS OWNERS ARE NIMBLE

r-buttle

Rick Murray, CEO of Arizona Small Business Association, Arizona’s largest trade organization, says that typically, small-business owners tend to be more conservative politically than the rest of the general public. “So the idea of the ACA did not make very many people in the small-business community happy,” he says, adding that while some small-business owners “feel like they’ve been dealt a bunch of lemons, what I tell them is that this is the landscape we must live in. We, as small-business owners, are known for being nimble and adapting to changing environments—and this is one of those environments we need to adapt to.”

Murray advises small-business owners to become educated, stating, “There’s been a lot of misinformation regarding the types of plans that are out there, so it’s important to get ahold of a broker to help navigate your options and possibilities. There are many different ways to comply with the ACA without necessarily increasing insurance costs.”

Murray notes that one strategy he sees trending is for employers to explore the cost differentials between individual policies and group policies. “A lot of plans are cheaper for individuals than groups, so some employers may not offer a plan, but will reimburse their employees for their individual coverage,” he says. “From a cost-savings standpoint, it makes sense, plus it’s less complicated for the business owner. It also puts the onus on the policyholder to understand the types of coverage and costs.”

Rick Murray, CEO of Arizona Small Business Association
Phoenix, Arizona

THE BOTTOM LINE?

“Businesses that have to comply with the ACA still have time to figure out whether to pay or play,” Murray says. “Small-business owners are smart; if there’s a way to figure out how to lessen costs, they’ll figure it out. It’s all about the bottom line; for some, it may be cheaper to pay the penalty than to provide services.”

—RHETT BUTTLE

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When most people think about the goal of marketing, they think it’s about making a sale. But in today’s world of content marketing, the goal isn’t to close a deal as much as it is to attract and retain customers by creating valuable content with the aim of changing their behavior. By…

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John Peek, owner of San Diego-based Peek Brothers Painting, graduated from the University of California-Berkeley with a bachelor of science in Business Administration and did a stint in law school—so it’s no surprise he’s highly tuned into the business aspects of the painting industry. One thing Peek has learned during his 33…

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Good painting estimators are really just good students. They take what they’ve learned from the last job and apply it to the next. At inPAINT,TM we were fortunate enough to spend time with some estimating professionals recently. They vented, laughed (no one cried), shared stories, and passed along meaningful nuggets of information…

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The Environmental Protection Agency’s Lead Renovation, Repair and Painting (RRP) Rule may be difficult to understand for some painting contractors. In effect since April 2010, the rule creates requirements for the special care and handling of lead when repainting or renovating walls, doors, windows or casings, often found in homes built before…

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