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Above all else, building an online presence takes two things: content and commitment. If you find those two words intimidating, take heart. There are tons of useful—and often free—tools available to help you on both fronts. Let’s start with content. CONTENT IS KING First and foremost, social media is social. There has…

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We’ve all been there. You wake up and check the forecast. Nothing but blue skies all day. You get to work and you’re going great guns when, out of nowhere, a torrential 40-minute downpour puts an end to everything. You curse the weatherman. You curse the lost time. You curse the fact…

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One of the primary causes for the failure of a contracting business is improperly pricing one’s services. And one of the primary causes for improper pricing is the failure to accurately identify and recover overhead expenses. Overhead costs are those expenses that are not directly related to performing a service. In general,…

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Launched in 2009, Houzz has become a go-to space in the online world for customers to find ideas, inspiration, and even a contractor. There are about 400,000 contractors angling for the 20 million unique monthly visitors at the site, and only capturing a few jobs from the site can set off a…

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