Latest Articles

You’ve got your website with information on all your services and your coverage area. You’ve made your contact information easy to find. You’ve got an online scheduling program. You’ve even included a webform. What else could a potential customer want? Believe it or not, a good, old-fashion phone conversation. DIALING FOR DOLLARS…


As a contractor, every day is filled with potential risks. From disgruntled ex-employees claiming wrongful termination to accidentally contaminating the environment with one bad bucket tip, there’s almost no end to the issues that can financially undo your business if you’re not properly insured. UNDERSTANDING YOUR OPTIONS Unfortunately, there’s no one-size-fits-all policy…


The director of marketing and public relations at Faux Effects International, Inc., and a decorative-finishes applicator for more than a decade, Rebecca Slaton can trace the rise of metallics back to the early 2000s. “Back then, it was all about old-world finishes,” she says. “People were really hungry for that earthy, sort…


Getting on the agenda: painting for HOA’s – how meticulous planning, careful scheduling, and mindful budgeting sets the standard. Noah Winkles was grateful that his father offered him the opportunity to manage the family painting business, New Life Painting, upon graduating from college 10 years ago. He grew up assisting his father,…


A unique niche market: metal and steel surfaces. How one Boston-area business is meeting the needs of commercial manufacturing clients. Jim Kaloutas began his painting career in 1987 at 19 years old, following in the footsteps of his father, an experienced residential painter. Prior to launching Kaloutas Painting, he often served as…


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