A little more than 3,000 miles separate paint pros Don Easton of Easton Painting in Woodland, CA and Rodrigo Evangelista of Masterpiece Painter in Holliston, MA. For all intents and purposes, the distance between their approaches to marketing are equally far apart. For one, sticking to word of mouth—and only word of…
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To many homeowners, decks are the ultimate outdoor living space. They’re great for gatherings or simply lounging around; but to paint pros, they are challenging structures that see a lot of wear and tear from weather, outdoor furniture and foot traffic. Whether it’s a recoat or new deck project, many paint pros…
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Even in the best of circumstances, achieving clear communication with teams and coworkers can be a challenge. Add non-English speakers to the mix, and the challenge is compounded. With the safety of individuals and the reputation of your company on the line, it’s vitally important to take whatever steps necessary to make…
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Most homeowners know a paint refresh is a must when it’s time to sell their home, so paint pros are often asked to make color suggestions when they take on these jobs. Experts at application techniques and choosing quality coatings, some pros can feel out of their element offering advice on color….
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Like others, painting professionals have adjusted to new times. Deemed an essential service, many pros stayed open during the springtime nationwide lockdown, but challenges still surfaced, as ‘business as usual’ took on a different meaning. Here, pros share what a very unusual 2020 has taught them. LESSON 1: Be diligent and be…
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Losing employees at any skill level takes a toll on a business. With the hard costs associated with rehiring ranging from 16% to 20% of annual salary for low- and mid-level wage earners and a whopping 200+% for senior staff—plus the less-tangible soft costs including loss of expertise, missed deadlines, and reduced…
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