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Whether it’s soft and creamy or edgy and bold, there are hundreds of paint colors that reflect a customer’s personality. However, assisting homeowners with color selection can sometimes prove to be time-consuming and challenging. That’s why more pros are hiring professional color consultants to guide the overall color process and ensure customers…

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In an effort to make it easier for home improvement pros to connect with customers, Porch.com expanded features for both national and regional service providers, as well as local pros. With its new ‘Enterprise Direct Connect,’ larger companies can integrate into Porch’s project marketplace and have requests flow directly into their CRM…

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As a premium coatings manufacturer, it’s easy to talk about the importance of using a superior-quality paint. However, John Lahey, lll has a less self-serving reason: customer satisfaction. Lahey, president of Fine Paints of Europe, a nationally distributed New England-based paint manufacturer, understands that many customers want to get the best deal…

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Throughout the year, we hear experts tout the latest information on color trends. What’s hot now, next year, and in the foreseeable future can change very quickly. Laurie Pressman, VP of Pantone Color Institute, is one of those who has plenty of colorful opinions. But she also spends time researching the drive…

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Davis Kyle isn’t asking to change the world—just how we paint it. Kyle, the executive VP of the Master Painters Institute (MPI), believes the paint industry needs to raise its game, and a renewed focus on quality and education are key drivers. Kyle looks to the institute’s vision statement about a dedication…

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It’s easy for any paint professional, particularly those early in their tenure as business owners, to become mono-focused about chasing new business. But after business grows, addressing your company structure is critical to saving you money and avoiding legal hassles. These three tips can save you time and money right now—and in…

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