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Launched in 2009, Houzz has become a go-to space in the online world for customers to find ideas, inspiration, and even a contractor. There are about 400,000 contractors angling for the 20 million unique monthly visitors at the site, and only capturing a few jobs from the site can set off a…


Diversification. It’s so big and corporate-sounding. But every business owner—even the smallest of pro painters—thinks about adding lines of service at some point. It’s easier said than done, and there are plenty of pitfalls for those who look before they leap. Here are some questions to consider when the diversification conversation heats…


It’s a sign of the times. More and more companies are choosing to stay in their current locations, upgrading fixtures and finishes rather than moving, says Richard V. Colucci, president of Distinctive Offices, a New York City-based firm specializing in office space renovations. “The ideal time for business owners to consider a…


With apologies to fans of The Exorcist, we’re about to cite some numbers that will make your head spin. Approximately 73% of online adults now use a social networking site of some kind, according to Social Media Report 2013 of Pew Research Center’s Internet & American Life Project. Social networking giant Facebook…


Debbie Zimmer is always on the lookout for new and innovative ways to get things done. But when the spokesperson for the Paint Quality Institute saw a housing blogger suggest putting a paint can on ice in the summer heat, she was at a loss for words. “To be honest, when I…


The Environmental Protection Agency’s Lead Renovation, Repair and Painting (RRP) Rule may be difficult to understand for some painting contractors. In effect since April 2010, the rule creates requirements for the special care and handling of lead when repainting or renovating walls, doors, windows or casings, often found in homes built before…


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