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Painting professionals hear about the importance of generating online leads, maintaining a social media presence, and staying on top of their company’s online reputation all the time. However, many struggle with their company story. Some may not be good writers, or maybe they just don’t know what to tout about their company….

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Most pros realize that warranties are a great way to demonstrate confidence in their service and differentiate them from competitors. But did you know that warranties can also lead to more future sales? After all, when you’re doing a warranty follow-up, you’re calling on one of your best prospects: a previous customer….

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Each year, the major players in the coating industry tap into the country’s color consciousness to predict and inform design and color choices for professional customers. How they present those colors varies as dramatically as the colors they predict, from singular Colors of the Year to extensive multicolored palettes. Here’s a look,…

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It’s no secret that the trades are facing a troubling labor shortage. Many contractors are offering bonuses, incentives and other perks to land the right people. But once hired, that first week or month on the job can be a trouble zone for a lot of owners. Appearing disorganized, giving too much…

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As the owner of a painting business and also a business coach, I get the chance to work with painting contractors from all over the country. Without fail, the question I get asked most often is, “How can I make my business run more efficiently?” In my opinion, the key to creating…

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