Tracking digital marketing campaigns— search engine optimization (SEO), pay per click (PPC), social media, email marketing, etc.—and truly understanding what type of return your web site provides is a subject most painters tend to gloss over, no pun intended. You might know how much it cost to build your web site, but…
MoreRodney Nash has been part of his family’s painting and contracting business, W.W. Nash & Sons, Inc., in Richmond, VA since 1963. His father started the original company in 1946 and, through the years, Nash has seen several family members come and go as partners in the enterprise. Today, at 74, the…
MoreDepending upon your age, you may remember that in the ’70s and early ’80s, wallpapers featuring blue geese and lots of florals were the must-have in many homes. Then, in the late ’80s, pre-pasted wallpaper hit the market and homeowners slapped up even more paper and patterns. Fast-forward five or so years…
MoreFrom August through October I let people know about our winterize and cleanup specials: I offer caulking around windows and doors; also, pressure washing the house, which includes washing the roof and chimney. For an upcharge, we’ll pressure wash the sidewalk, clean gutters, cut back branches and pull dead tree limbs from…
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Let’s face it: We’re all creatures of habit. It’s easy to find tools that you trust after years on the job, sometimes to the point that you ignore other options that might make jobs go easier or faster. inPAINT® asked four industry experts about the unsung heroes of the applicator world ……
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The paint market offers many low- or zero-VOC coatings that are both durable and aesthetically pleasing for commercial environments. As a paint pro, you may be looked to for guidance on the best products, tints or color schemes for a space. In these situations, sometimes leaning on a familiar brand isn’t enough,…
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