A: I cannot say enough about the power of Instagram (IG). We tripled our revenue last year and I am able to attribute a half-million of that growth to the social media platform. When we started using it about three years ago, my goal was simply to grow a following. But when…

1.) What’s been the biggest change in how you run your business since launching six years ago? Definitely having structure. When we first started, we didn’t even have a calendar! We learned very quickly that having systems in place for scheduling, job management, finances, etc. is a must. Right now, we are…

Seán McCabe has devoted a lot of time and thought to the process of hiring. The author of The Hiring Mindset: How to avoid universal pitfalls when building amazing teams says it’s time business owners and hiring managers reframe their thinking on the hiring process. “If you view your people purely as…

Homeowners constantly search the internet for home-improvement answers, and these searches can attract visitors to your website where they can become potential leads. Blogging is a valuable tool that allows you to capture those visitors with greater frequency. While most business owners today understand the value of blogging, they often face the…

Requests for textured drywall surfaces are more common in new construction and remodeling jobs than ever before. While typically applied to ceilings, interior walls are now often included in the texturing process as well. In addition to achieving a desired look, finishing walls with a specific texture finish can help hide blemishes,…

In today’s world, many pros know certain digital marketing tactics can bring in qualified leads. But there’s still a lot of noise out there, and it can be challenging to find the right strategy for your business. Here, Ken Tucker, chief marketing strategist of Changescape Web and author of Content Marketing for…