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Your customers are online right now at Houzz and Pinterest, gathering design ideas for their walls, floors and ceilings. They’re finding out about metallic paints and faux plasters; sandstone finishes; and artisan finishes like crackle with an aged-metal patina. They’re oohing and aaahing over Venetian plaster or brushed-suede accent walls. While DIY…


When Bob Mazzant moved to Beaver Falls, PA to take a job as a police officer in the 1970s, the small town had all the elements of a thriving American community, complete with a booming main street and plenty of civic pride. But the population was made up of predominantly steelworkers, so…


While pursuing a mechanical engineering degree from Louisiana State University, Ben Blanchard spent summers working for a property management firm that oversaw several Baton Rouge apartment complexes. He became a top leasing agent, and also started a painting business that leveraged that relationship— helping to turn over units for the landlord and…


Darryl Whalen’s Seattle-based company, Healthy Painting LLC, has a motto: Old craft technique—healthy modern slant. It reflects the owner’s four decades of experience, but also hints at something greater. Whalen brings a unique level of professional sensitivity to each job. He’s meticulous about site cleanup and reusing materials. He taps a regional…


Don’t you love baseball-movie analogies, especially if Kevin Costner has any role in it? “If you build it, they will come.” Many homeowners across the country are saying the same thing, and there are no bats or balls or gloves in sight. If we build it, people will come … to entertain, to relax,…


My business usually slows by 50% during the winter months. I typically employ between 10 and 12 painters during the busy months which, thanks to low-temperature-tolerant paints, I have been able to expand from April through November. During the winter, my staff shrinks to between four and seven painters, depending on the…


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