You’ve got your website with information on all your services and your coverage area. You’ve made your contact information easy to find. You’ve got an online scheduling program. You’ve even included a webform. What else could a potential customer want? Believe it or not, a good, old-fashion phone conversation. DIALING FOR DOLLARS…
MoreAt first glance, a power sander makes it all look so easy. But whether you’re a pro or a DIYer, this seemingly simple tool can create some problems on the job if used carelessly or with improper technique. Rick Bush, Festool’s director of product marketing, offers four important insights for effectively using…
MorePainters can use LinkedIn to find decision makers, connect with them, and start conversations that turn into meaningful business relationships. In fact, painters not using LinkedIn are missing a huge opportunity to grow their business. Whether you are brand new to LinkedIn or a savvy veteran, these tips will help any painter…
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As a contractor, every day is filled with potential risks. From disgruntled ex-employees claiming wrongful termination to accidentally contaminating the environment with one bad bucket tip, there’s almost no end to the issues that can financially undo your business if you’re not properly insured. UNDERSTANDING YOUR OPTIONS Unfortunately, there’s no one-size-fits-all policy…
MoreThe director of marketing and public relations at Faux Effects International, Inc., and a decorative-finishes applicator for more than a decade, Rebecca Slaton can trace the rise of metallics back to the early 2000s. “Back then, it was all about old-world finishes,” she says. “People were really hungry for that earthy, sort…
MoreLike many paint pros this time of year, Joe Campbell, is figuring out how to handle the busy season. But the co-owner of Arizona Painting Company in the Metro Phoenix area is also in the middle of coordinating a summer event called ‘Paint It Forward,’ where his team gives away a $5,000…
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